Branding & Marketing Portfolio
ESSO
Branding & Graphic Design
The branding assets developed for ESSO Oil service stations, product labels, and customer engagement were seen around the world. Central America, throughout the Caribbean, and Europe, these assets were utilized successfully for many years. ESSO’s brand equity (the perceived and actual value placed on a brand) and revenue increased through our rebranding efforts applied to assets such as Usage Manuals for service stations, product labels, pump toppers, ceiling danglers, product brochures, to kids clubs (children activity books and toys).