ANANDA SCIENTIFIC was located in Denver, Colorado, and needed branding and a logo. The pharmaceutical company provides research into hemp nanoparticulate technology. Their research has been integral to world health and a corporate identity was needed that displayed their name clearly, and professionally, and contained customized elements. The puzzle piece logo mark resembles a human form symbolizing the company’s desire to make the best medical connections between their research, people, and how to make lives better. The blending of the letters “F” and “I” in the word “Scientific” subtly demonstrates the smooth flow of research to application. The details add the factor of taking the logo from invisible to extraordinary.

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