The Internet helped unravel a long-standing belief of how business was done. The paradigm that a brick-and-mortar located business as a vital sign of a companies legitimacy was rampant among those entrepreneurs holding on to the past. The new technology helped break...

As a small business owner, it is important to have an amazing brand and logo to stand out from the competition. A logo and brand are not just about having a recognizable look, but also about fostering brand loyalty, customer trust and engagement. This article will...

Your identity tells the world who you are. Corporate identity is, in essence, your company’s physical representation of itself to the outside world, expressing your uniqueness and setting you apart from all others. At its core, corporate or brand identity is thus...

Some say they are useless because circumstances and conditions always change soon after plans are set, while others find their marketing plan indispensable to the overall well-being of the company. The smart move is to always have a plan. Risk vs. benefit Perhaps the...

Communication shapes our daily lives. With today’s marketplace ever on the hunt for value, the brands that best communicate their strategies—and deliver on them—consistently win. What do those brands that show wins year after year have in common? Impeccable...