Your identity tells the world who you are. Corporate identity is, in essence, your company’s physical representation of itself to the outside world, expressing your uniqueness and setting you apart from all others. At its core, corporate or brand identity is thus...

Some say they are useless because circumstances and conditions always change soon after plans are set, while others find their marketing plan indispensable to the overall well-being of the company. The smart move is to always have a plan. Risk vs. benefit Perhaps the...

Communication shapes our daily lives. With today’s marketplace ever on the hunt for value, the brands that best communicate their strategies—and deliver on them—consistently win. What do those brands that show wins year after year have in common? Impeccable...