We developed a successful campaign connecting the great game of golf, local area high-end auto shows, and the Cadillac Expedition and DeVille. Cadillac branded booths were designed and then deployed at local PGA Tour stops which captured the attention as well as the contact information of potential customers. Interested individuals signed up to receive two complimentary tickets to a high-end auto show near them.

Marketing assets consisted of booths, branded individually per auto show which included tickets, brochures, and envelopes. The simple yet effective campaign helped to successfully introduce the new Escalade and DeVille, increasing brand equity and awareness.

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