HYGIA Nutrients located in Denver, Colorado are manufacturers of CBD products derived from agricultural hemp and offered as sprays, gelcaps, and concentrates.

The company needed branding, a logo that was simple, clean, professional, and would stand out among its competitors, and consistent graphic design on all of its marketing assets. Because the science behind the product was cutting edge the look needed to show strength supported by true science. A green and blue color combination was selected for the brand identity to create feelings of trust in alignment with nature blended with the sterility expected at a food research facility.

The brand required supporting logos to represent specific scientific aspects of its products. TOTAL BIO and nextCBD were created for the purpose of identifying the bio nano-particulate technology and formulations.

Product packaging including labels, boxes, & containers was designed to align with the established corporate identity. 

The product launched as the “Game Changer” again due to its industry-leading technology. The marketing supported the concept through clean and consistent assets showcasing a bold statement backed up with the truth behind the science. Marketing assets were developed for both B2B and B2C.

Marketing assets consisted of social media posts & ads on LinkedIn, Pinterest, Facebook, Twitter, and Google Ads, a brochure containing in-depth research, product sales, info, how-to-use, price sheets, and a product sales kit. The trade show booth was designed and the entire brand launched in Las Vegas at the Cannabis Business Conference.

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