MagicalButter.com revolutionized the kitchen appliance industry by simplifying the infusion process, and Anaconda Agency was there from the start to craft a brand as innovative as the product itself. Through strategic branding, packaging, and marketing, we helped transform this Tampa Bay-based startup into a multimillion-dollar global brand.

Branding & Logo Redesign

Initially, MagicalButter.com’s branding was cluttered and did not accurately represent the product’s essence. We undertook a complete rebranding, simplifying the logo to a sleek black design with improved legibility and a distinctive 7º counterclockwise tilt. To ensure versatility across various applications, we developed two companion logos: a horizontal version and a combined “MB” emblem. As the product evolved from the “MB Oval” to the “MB2” and “MB2e” models, we updated the branding to reflect these advancements.

Product Design & Packaging

Our design expertise extended to supporting products, including silicone butter and gummy trays, filter bags, silicone kitchen gloves, and machine control keypads. We redesigned the packaging to enhance shelf appeal, featuring crisp close-up photographs of the machine, simple control instructions, and prominently displayed logos and model designations. The durable pressboard packaging was engineered to present the product elegantly upon opening.

Mascot & Supporting Logos

To humanize the brand and engage customers, we introduced “Mr. Butter,” a charming flying butter stick mascot featured in both digital and physical promotions. We also created supporting logos for various products and initiatives, such as Eat To Treat, 21UP, The Love Glove, Purify Filters, Team MB, MB Flight Crew, Café MB, DecarBox, MB3, MB PRO, MB Grow, and MB Oil.

Worldwide Collaboration & Quality Control

Collaborating with production facilities in China, we ensured stringent quality control over all marketing assets and products, including control keypads, packaging, owner’s manuals, silicone gloves, decarboxylation boxes, trays, nylon micron filter bags, apparel, and even large hot air balloons.

Comprehensive Marketing & Media Coverage

Our branding and graphic design efforts extended to in-store and shipping packaging, owner’s manuals, a fleet of vehicles, hot air balloons, banners, flags, paragliders, speed boats, events, trade show displays, kitchen products, cooking videos, apps, apparel, digital cookbooks, social media, Google Ads, and the website. The Google AdWords team recognized our successful startup phase marketing and partnered with us to run a Master AdWords Campaign, significantly expanding the customer base. The products and branding received various awards, earning “Product of the Year” and “Best New Product” accolades in several industry media outlets. Our marketing efforts garnered international attention, featuring on major media platforms such as NBC, FOX, CNN, and Forbes.

At Anaconda Agency, we specialize in creating remarkable branding and marketing solutions that elevate your business. If you’re ready to make a powerful impact in your industry, let’s build something exceptional together. Contact us today to start your journey.

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