MagicalButter.com located in Tampa Bay, Florida is a kitchen appliance used for infusing herbs into butter, oil, or alcohol. The product can also make tinctures, balms, creams, soups, sauces, drinks, and more. We designed and branded supporting products for the company including silicon butter and gummy trays, filter bags, silicone kitchen gloves, machine control keypads, and more. The products are available internationally in a variety of region-specific voltage configurations.

The initial logo, branding, and packaging that was being utilized were busy, colorful, difficult to read, and not accurately representative of the product. We rebranded the logo by simplifying it to one color of black, cleaned up the letters for better legibility, then added the final detail of a 7º counterclockwise angle. Because the logo was utilized in a variety of applications it received 2 companion logos, one that is all one word positioned horizontally and another that combines the letters “MB.” The product received its first visual designation with its “MB Oval” logo then evolved into the “MB2” followed by the “MB2e” each with improved features and updated marketing assets. The region-specific products all displayed a distinctive voltage icon on their respective packages.

During the brand’s launch and throughout its start-up phase additional marketing assets were created and deployed.  A mascot of a flying butter stick lovingly named, “Mr. Butter”, was seen both as digital and physical representations in promotions and live events. Extra products and supporting logos that we designed included: Eat To Treat, 21UP, The Love Glove, Purify Filters, Team MB, MB Flight Crew, Cafe MB, DecarBox, MB3, MB PRO, MB Grow, and MB Oil.

The packaging was redesigned to enhance the product’s shelf appeal. The new branding was clean and simple using a crisp close-up photograph of the machine focusing on the simple control keypad and 2-step use directions, the boldly displayed logo, model designation, and authentic product seal. The packaging material consists of a thick and durable pressboard that slides together vertically. When opened, the product is presented on a pedestal.

We collaborated with production facilities in China to ensure quality control over every marketing asset and product. This included all products, control keypads, packaging, owner’s manual, silicon glove, decarboxylation box, trays, nylon micron filter bags, apparel, large hot air balloons, to product functionality apps.

The branding and graphic design have been applied to in-store and shipping packaging, owner’s manuals, a fleet of vehicles, hot air balloons, banners, flags, paragliders, speed boats, events, trade show displays, numerous kitchen products, cooking videos, apps, apparel, digital cookbooks, social media, Google Ads, website, etc.

The Google Adwords Team reviewed our startup phase marketing successes and aligned with us to run a Master Adwords Campaign that helped to expand the customer base captured during the launch phase.

The products and branding received various awards, earning products of the year and best new product in several industry media outlets. The branding and marketing have been seen internationally and featured on MSM broadcasts such as NBC, FOX, CNN, Forbes, and others.

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